The Memento Group Brand Identity Roll Out Across Multiple Platforms by Pencil Studio

Years of industry knowledge and experience guide their approach. An extension of the brands they partner with, their memorabilia is like no other, carrying licensee prestige all the way from package to product. The Memento Group create products that retain the familiar, iconic aesthetics of their partners, whilst adding something new and exciting to their established story. The Memento Group develop top-level partnerships with the worlds leading brands and sports personalities to design, develop and deliver cutting-edge bespoke products and services to the market so fans can 'own the moment'. From full show car builds, unique re-engineered memorabilia to hand finished framing they fans the opportunity to not only own a moment born through sporting greatness, but to allow it to live on through them. We developed a bold identity to express a movement, energy and passion that sports deliver to their fans and vice versa. Sports are about excitement, a passion that is deep rooted between both fans and brands that operate within. We wanted to deliver an approach that gave them a confident footing in the market across roll out across multiple platforms and could create a recognisable look and feel to the brand wherever seen. A visual style to engage with fans and be transferable across multiple sports from boxing to formula one. A simple use of the original set of core brand colours allowed the imagery/illustration approach to stand out and deliver a visual punch to the consumer.