Roca Smart Toilet: Technology Emerging From Nature

Roca had the challenging mission of launching a communication campaign for its most innovative product collection to date: Smart Toilets. The goal was to create a new visual universe for this category and reinforce Aesthetics & Design and Experience-Driven Innovation, two of the previously defined pillars for the brand. The idea behind the campaign was "Technology emerging from nature". A concept that stems from the idea that technology arises from nature and is not indivisible from it. This imaginary combines state-of-the-art technology with the inspiration of nature, a true reflection of Roca’s commitment to innovation, creativity, and customer satisfaction. Through all the materials and assets, it was key to explain all the functionalities with an innovative narrative and a unique visual style. [vimeoVideo id="832328921"][vimeoVideo id="832328729"][vimeoVideo id="832328354"]