‘Influence the World Around You’ While on the Go With Raze, the Newest Rewards-based Conscious Platform That Empowers You to Support Good Brands Doing Good Business Raze is a revolutionary new platform that enables you to earn real-world rewards whilst carrying their sustainable bags around town. The more you walk, commute, brunch, travel, the more discounts you earn to spend on your favourite conscious brands. It’s as simple as that. Each bag carries a different branded campaign, so Raze is putting the power in your hands to raise the profile of the brands you care about, because they are doing good for your community and the planet. We needed to create a brand that delivered undeniable standout, with a unique name and clear proposition, an impactful brand identity, and fun and positive brand world that can engage with our target millennial and gen-z audience. Capturing an attitudinal approach to influencing change was critical in order to drive a proactive and accessible movement for everyone who cares about supporting good businesses. Raze was established as the name to capture the brands proposition and ambition, capturing the ability to raze awareness, raze rewards, and most importantly raze your voice about the brands and causes you care about the most. With a visually disruptive brand logo and dynamic identity, Raze is determined to cut through. Word play through positive propaganda, impactful copy and call to actions create a verbally powerful tone of voice. Hamish Shand, Founder & Executive Creative Director of Boundless Brand Design says about the new brand identity “Raze is a bold and confident approach, that builds on the language and visual codes of cultural activism and influencing change, in an upbeat and inclusive manner. Underpinned with a memorable name and witty messaging structure, we’ve created a proactive and eye-catching identity that utilises disruptive colours, empowering graphic devices, and a suite of fun witty stickers to overall bring the brands unique story to life.” Shaping the world has never been easier, or looked so bright with Raze.