Boundless Brand Design collaborated with long-time whisky client, Ballantine’s on a series of exquisite gift packs for their Blended Whisky range, with the aim of connecting with consumers all year round in the gifting occasion. The brief was to create beautiful, luxury value added packs that would works as a series, be eye-catching and most importantly, strengthen Ballantine’s position within the high-end gifting occasions by appealing to key shoppers in the Korean market for the next consecutive year. Leveraging Ballantine’s communication platform ‘Time Well Spent’, Boundless created a set of intricate designs for their Blended range, inspired by the inner cogs of a clock, twisting, turning and blending throughout the packs. Ballantine’s strong and iconic brand identity stands front, and centre of the packs surrounded by perfectly crafted and intricate graphics that depict the notion of time. With each turn of the cog, each of the packs are blended with each of the Whisky’s unique tasting notes, perfectly woven throughout the designs. Each pack carefully resembles the entire whisky making process, the time that goes into the aging of liquids and the perfect combination of flavour notes that make each blend so beautiful. The value-added pack are an exquisite gift, and stand proud as an eye-catching, prestigious, and collectable series captured by and in time. The gift of time is an unmatched concept, the perfect idea when buying something extra special, and with layers of meaning. Artistic, bold, and illustrative, the series of designs celebrate Time Well Spent, whilst remaining both contemporary and classic, aligning with Ballantine’s being a timeless classic luxury whisky. The series is tied together perfectly in design and differentiated through the selection of bold yet classic colour palettes and textures inspired by the tasting notes within each blend. Aged to perfection, and finished in design to perfection, the designs are tactile and delivered with embossing and gold foils.