We were approached by Nudge to help give their brand a refresh and deliver a visual identity that would assist them with the next phase of their business growth. Nudge are leaders in Food & Drink PR. they are a company full of personality and character. Every person that works for Nudge live and breath food from the moment they wake to the moment they sleep (and all the time in-between). Experts in their field they know the best spots to eat and the best ways to engage brands with their audiences and help grow their brand awareness and loyalty. We developed a new visual identity that utilises the very nature of a nudge and used the 'U' to develop a way for the brand to express how tasty they are. The clean type approach added a bold character to the company but it needed something to add some soul and personality. We then create a series of bespoke illustrations of the team, the food is the hero and often extremely oversized to emphasise their passion and the importance of food to them. Mixed with the simplicity of the typography and the clean simple colour palette this give Nudge a real stand-out visual identity and a vessel to deliver their messaging across the platforms that they operate. The illustration were then given simple animation treatment to bring them to life when used online. The very playful approach to the rebrand is a real badge of respect from Nudge to all that work there. For us the whole project was a testament to having a client that embraces a new direction and allowed us to be bold and explore a totally new direction.