Kanalla: La Pizza Sin Vergüenza

Daring. Without complexes. Naughtily honest. Pizza, outside Italy, is colloquially associated with a casual meal - "guarreo"-. Food for everyone - even vegans - in a world where people take control of what they want to do, say, read and above all eat. To elevate the moment of consumption through a trash and urban language -meme culture-, inspired by the clandestine restaurants of NY -Burger Joint-; acid, critical and interventionist with humorous purposes. Junk food is beautiful. Kanalla food is sublime. The etymology of canalla takes us to the Italian language, more precisely to the term canaglia. A canalla is an infamous, wicked or mean individual. The name of the brand led us to work on a rebellious, transgressive and nonconformist archetype, which we translated into an urban, fresh and creative language. The Kanalla brand expresses itself in a simple, direct and modern way, without mincing words. It is designed with the idea of giving a solid image and diffusion of the new identity. For this we used a typographic combination with a font created for headlines (inspired by Impact) and a handwritten one, the TrazoVil typeface, the interventionist typeface created for the client. The TrazoVil has been built from scans of an alphabet drawn with a Posca marker, to bring uniqueness to the identity and give it personality.