Brand Strategy and Visual Identity for Bernadí

Refurbishing a brand through people and spaces Brand strategy and visual identity for Bernadí, a B2B interior designer coordinator that envisions and reinvents workplaces for companies worldwide. The strategic definition of the brand began with Morillas’ strategy team developing a full brand strategy and verbal identity definition that stated the brand’s foundations (promise, tone of voice, communication pillars, beliefs, etc.) from which the visual identity would be built. Afterwards, our creative team defined a visual language that structured information and design elements in a compositive way to convey the brand’s vision of workplace design as the distribution of furniture, textures, space, and people. We also upgraded the brand’s typographic expression by the usage of a grotesque, rational and minimalist yet expressive and proprietary font, resembling Bernadí’s charismatic and unique perspective on workplace spaces. Bernadí’s verbal branding and visual identity connected when defining the inclusion of creative and inspiring messages that alluded to their values and beliefs, and visual assets for their headquarters’ signage design. Our creative team made sure each on-site message was aligned with their new strategy so the new brand could be experienced coherently everywhere. We reimagined their office's signs by translating elements from their spaces into brand elements, such as their iconic timber lattice or library of textures. Their showroom turned into a place where messages are proprietary and convey an identity based on proactivity, implication, and passion for design. Bernadí’s verbal branding and visual identity connected when defining the inclusion of creative and inspiring messages that alluded to their values and beliefs, and visual assets for their headquarters’ signage design. Our creative team made sure each on-site message was aligned with their new strategy so the new brand could be experienced coherently everywhere. We reimagined their office's signs by translating elements from their spaces into brand elements, such as their iconic timber lattice or library of textures. Their showroom turned into a place where messages are proprietary and convey an identity based on proactivity, implication, and passion for design. [vimeoVideo id="771547659"][vimeoVideo id="774175140"]