Formascope Design Create Brand and Packaging Design for Prawtein Raw Food for Cats and Dogs

Prawtein is the first raw pet food company in Kuwait and across the region. It is the only company to provide raw pet food using human-grade ingredients, free from grains and fillers, preservatives, and anything nasty, by this, giving pet owners the reassurance that they are feeding their pets healthy and tasty food. They have more than 10 flavors for dogs and cats which are 100% balanced. Also, with the help of Prawtein a whole host of chronic diseases can be prevented, treated or even cured. They provide raw food and we use real meat, real bone and real organs to create perfectly balanced meals. Our challenge was to rebrand the company and create packaging for more than 10 flavors. Feeding dogs and cats raw meat is more nature-friendly than giving them processed foods. This is the best thing to give them because they always seek to eat something that can be found in nature. Taking into consideration that fact we decided to show animals in their natural habitat. The selected tagline is, “as it should be.” By this, we want to emphasise the fact that the brand produces only raw meat without any additives or preservatives. Brand name: We refer to our flavours as ‘Prawteins’, as they contain a lot of protein and they’re raw. Target Audience: Primary target audience are caring pet owners who are looking to improve the quality of life of their pets. Brand Promise: Complete & balanced meals, Human-grade ingredients, No preservatives, No fillers/grains and No artificial flavours Branding Deliverables: rebranding, research/insight, brand platform, tone of voice, logotype, visual identity, packaging design, communication materials, illustration, graphic design, brand guidelines, photography, brand digital design. [vimeoVideo id="492848669"]   [vimeoVideo id="499653363"]   [vimeoVideo id="492805891"]