Brief: “ We are starting creation process of a new, professional line of sauces with unique recipes. We are going to have a full range of tomato sauces in different variations. All of our products are 100% natural with intense flavor and aroma and without addition of conservatives and coloring substances. Sauces should be created for local market and adaptation should be done for US market as well.” The idea The idea behind the concept is that each and every person can cook tasty and delicious meals, using the sauces the brand offers. From the brand name “like a chef” it is understandable that the brand helps people feel like chefs and cook like a skilled cuisine chef in their own home. On the back of each package, we’ve rounded up some kitchen lingo to get consumers the vocabulary that will help to also talk like a professional chef in no time.