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Elmwood
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Redefining Iconicity for an Icon

Votes 60
Presenting our latest work for @the_macallan. The Macallan's uncompromising focus on excellence needed to be reflected across a wider application of the brand beyond the product. We were asked to tell their story of excellence through its iconography, its primary and secondary brand assets, it's value-added packaging, its gifting experiences, and throughout its brand story. In short: Redefining iconicity for an icon.
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Credit

Name:Elmwood
Status:Creative
Location:Not specified, United Kingdom
Project Status:published
Project Type:Packaging
Project Industry:Not specified
Project Market Region:Europe
Project Deliverables:Brand Experience, Brand Strategy, Branding, Packaging Design, Product Architecture, Research, Structural Design
Keywords:Not specified
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