Backbone Branding Creates "Bnavan" Brand Identity and Packaging Design

Challenge: Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand. Solution: Having the story of this common problem, we have discovered another story in nature, which is the happy animals living in a farmhouse -eating healthy food, breathing fresh air, and producing natural products. This idea is embodied in “Based on true stories” writing on the packaging. The name “Bnavan”(natural town) entirely communicates this brand concept. We dispensed the different scenes of farm life storyline on different products’ packaging, thus keeping the strong brand identity on all products. We suggested a market solution by opting for a standard budget packaging and bestowing them with simple two-color funny and lively illustrations, that take the role of creating a strong emotional connection with the customers and generating benefits for the brand. The illustrations alternate periodically by maintaining the brand identity and making the customers discover new stories by ordering a new pack of healthy natural products. For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers. On the one hand, the black and white design is used for affordable printing , on the other hand conveys primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity. The Direct to Customer sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations adding new stories of Bnavan heroes.