El Luchador Tequila Restyling Created by Van Heertum Design VHD

Proudly presenting our redesign for the El luchador Tequila range. For this redesign we created a clear layout difference between the original Still Strength Blanco and the 3 other SKU’s; Anejo, Reposado and the Blanco. As the main original Still Strength Blanco features the three colours of the Mexican flag, the other SKU’s have 1 of the three Mexican colours as a main differentiation. In combination with the heavy black logo background together with the handmade artwork of the El Luchador mask (wood carving), it gives the brand clear standout and recognition. Inspired by the famed masked wrestlers of Mexico, tequilero David Ravandi has created this unique artisanal portfolio of outstanding tequila expressions. Since his entrée into the artisanal tequila business in the mid-1990s, Ravandi has ushered several brands to international success. His El Luchador portfolio was inspired by the instantly recognizable-masks and the acrobatic showmanship of Mexico’s colorful lucha libre wrestlers. The connection between tequila and lucha libre - two of Mexico’s most treasured cultural institutions – represents a long-standing tradition, one that inspired El Luchador. Always working on sustainability, the bottles are produced from recycles glass and are using less glass than the previous range, to have a positive impact on the CO2 footprint. The different spirits: - El Luchador Blanco opens with notes of fresh agave and delivers bright citrus flavors with a saline finish. This 100 percent Blue Agave spirit is favored by mixologists as a foundation for building authentic cocktails and for enjoying as a fine sipping tequila. - Roasted agave, bright citrus and vanilla are the hallmarks of El Luchador Reposado which is the second stage of El Luchador’s evolution and where it gains complexity and finesse from aging for four to six months in white oak barrels. - Our Anejo spends a total of fourteen to sixteen months resting in white oak barrels. That additional time in French white oak adds increasing layers of complexity with notes of deeply roasted agave, caramelized citrus and dark vanilla. - The addition of a distill-proof Blanco tequila, a 110-proof spirit ideally suited as a foundation for building authentic cocktails and for enjoying as an agave digestif, elevates the El Luchador portfolio. This high proof Blanco is robust and complex with notes of fresh agave, bright citrus a slightly smoky saline finish.