Ordering meat from an online butcher? Quick and easy at Beef & Steak. With care for quality. Deeply fresh frozen from door to door. At Beef & Steak they make ordering meat online possible and easy. Exclusive Wagyu, tender Iberico and the most special South American beef. they have the best meat in their web shop. Straight from the butcher for taste and quality conscious home cooks. Besides loose meat, Beef & Steak has also put together delicious meat packages. They want people to be able to enjoy their high-quality products at home without having to go to the butcher. As experts in the field of meat, they know exactly where to get the best quality flank steaks, T-bone steak, lamb but also poultry for their costumers. After an extensive repositioning project, which we also did for B&S and a restyling of their logo, we moved on to the packaging of their different condiments. The new logo was created with a visual link to a butcher knife. We chose the strong colors red, white and black, for strong recognition and pop out value, against the dark culinary photo’s that are used in their branding online. This dry rub line consists out of 3 different flavors: Ashes 2 Ashes, Braai Sout and Dust 2 Dust. In the packaging we chose to work with clear shakers and black lids and labels to create a big contrast with the product itself. With a centralized logo we further are working with the product color in the labels where we only work with text and words to create a new eye-catching graphic design style. A completely new look and feel for the category.