Sriation Branding and Product Range

Sriation brand is a physical and spiritual nurturing brand based on natural ingredients that heals the senses and boosts ones fortunes. Sriation is a reaction to the fast paced, highly competitive and stressful world that became a stranger to quality calmness and relaxation. It is in our hope that Sriation would help inspire, nurture and enlighten human spirit through its products that was carefully sourced from around the world. Sriation brand extends its product range in 4 categories. Ideas behind the 4 categories of SRI brand, we call them “The Wheel of Sriation”. Each categories has its own unique ways of thinking and what it mainly enhances. Brand positioning is the act of designing the company' s offering and image to occupy a distinctive place in the mind of the target market. SRI offers a variety of products that inspires and nutures the spirit through its art of fragrance, beauty, and lifestyle. Furthermore, we only use auspicious ingredients that enhance ones luck and fortune. SENSE - Aroma products that helps nurture senses through its fragrances that are hand selected from auspicious plants and flower. SOUL - Candle products that helps with spiritual healing through its fragrance and flickering light. SUPERNAL - Beauty products that help boosts ones confidence and nurtures ones senses with carefully selected ingredients. SANCTUARY - Lifestyle products that helps with physical healing. The design concept of each product group is as follows. SENSE - Power We have sought out flowers, plants, animals, and healing stones that is linked to the word power. As a result, we selected Cassia Golden Shower Flower, Phoenix, and Malachite. Cassia Golden Shower Flower: In Thailand, this flower is considered to bring not only luck but also helps with increase ones authority and power. Phoenix: the ultimate symbol of strength and renewal. In China, phoenix is a symbol of the union between femininity and masculinit. Malachite: Malachite is a powerful healing stone that absorbs negative energies and pollutants. Malachite clears and activates the chakras and attunes to spiritual guidance. Encourages risk-taking and change. SOUL - Longevity In many of our researches, there are many flowers, plants, animals, and stones that symbolizes longevity. We chose Pine Tree, Rabbit making medicine (from Chinese literature), and Lapiz Lazuli. Pine Tree: The symbolism of the pine tree includes a lot of references and relations to eternal life and immortality, through both traditional and religious links. Rabbit making medicine: The Chinese mythologi­cal white hare making the elixir of immortality on the Moon hence, its symboling longevity. Lapis Lazuli: used for healing the body, mind, and soul. SUPERNAL - Beauty There are many flowers, plants, animals, and healing stones that is linked to the word beauty. However, we believe that Lotus, Swan, and Rose Quartz is best suited for this word. Lotus: symbolism is different across the cultures and can symbolize purity, beauty, majesty, grace, divinity, and so on. Swan: symbolizes grace and beauty on many levels. These beautiful birds are connected to the sun. They symbolize light and all that is good. Rose Quartz: commonly referred to as the 'love stone,' Rose Quartz promotes a sense of warmth and compassion as well as unconditional love and peace. It's a powerful healing stone that can help to increase self-love, ease tension and ward off negative emotions. SANCTUARY - Wealth We seek wide for flowers, plants, animals, and healing stones that is linked to this word. As a result we believe that Leopard Plant, Gold Fish, and Gold Rutilated Quartz best represent the word "Wealth" Leopard Plant: In Thailand, this plant's name is called Ruai-Mai-Lerk translated as "Never stop being rich". It is also believe that this plant helps boosts the owner's luck in wealth. Gold Fish: Goldfish symbolizes prosperity. It brings good luck and good fortune. With its golden scales and colorful patterns, they are associated with much wealth which it will share to those it guides. Gold Rutilated Quartz: It is believe that this very powerful stone helps enhance the luck and prosperity of those who owns them.