Pucks Luxury Chocolates Branding and Packaging Design

Pucks are challenging the way luxury chocolates are seen and want to bring more character to the world through their love of chocolate. They are a new chocolate brand that deliver a playful approach and a modern inspiration of Puck, the character from Shakespears A Midsummer Night's Dream. Taking the world of luxury chocolates and giving them a new approach when shared around at dinner parties or a festive get together. The brand is a celebration of the way that we use insults in a harmless, charming way to each other; like calling your friend a twit when they do something odd or getting something wrong. Or a bedswerver who is someone who lacks sleep and prefers to stay up binge-watching the latest Netflix series or franchise of films. With the chocolates you receive a card game that encourages you to choose the chocolate that best matches those eating them. Each chocolate is named after a British slang tease that partners very well with the chocolate. The packaging is bold and vibrant, utilising a very neon pink, very opposite to the usual rich, deep tones of the market but paired with a gold metallic that reminds the consumer that these are not a gimmick brand and that the chocolates themselves are beautifully curated and made from the finest ingredients. The brand and packaging is also designed so that you can customise a pack to send to a friend and give them your very own nick-name for; which is proving to be very popular, mainly as we all love to have a little fun with our friends.