Bristol Cocktails are a new brand that is founded by a master of Syrups and a awards winning mixologist. It's all about having the fun of a night out but in. Simplifying life so the consumer can focus on enjoying themselves, not having to construct a multitude of drinks all the time and safe in the knowledge that these drinks are balanced to perfection. Bristol Cocktails is a brand that is all about simplicity, making your night easy. Whether a house party, barbecue, birthday or pre-night out drinks with friends. Their cocktails are curated to streamline your night so all you have to focus on is having a good time. The brand is created around this idea of 'making your night less complicated' brand messaging focuses on negatives of a night out such as queuing to get a drink, music not always being to your taste and having to adhere to dress codes that don't match your style one bit and flipping these to positives. The consumer is in full control. The identity and packaging takes this approach too, unclustered, minimal design delivers a sleek result. A copper foil to reflect stills that spirits are made in adds a premium touch to the product. The backs of the bottles are die-cut to reveal the glass in which the drink should be consumed. As the drink is consumed a colourful illustration reflecting the heritage/flavour of the drink and depicting a group of people enjoying their night is revealed on the inside of the label. An added discovery to the consumer. The simplicity of the brand allows for easy adaptation to future products added to their core line up.