Pencil Studio Creates Brand Design for Armorgard Live

With people travelling from all over the UK, it was a brilliant opportunity the construction community to network, discuss how to make the industry safer for those on site and show the products that Armorgard have designed to revolutionise safety on construction sites. The event was spread over three days, it was a prime way for Armorgard to be able to showcase 6 new products and over 19 of their most popular solutions for site safety. The star of the show was the VoltHub which has been a work in progress for over 2 years! This product will be officially launched in a few weeks time, so those at the show were lucky enough to get a sneak preview of the product. This is a huge step forward in creating a solution for safe charging of lithium-ion batteries on site, and controlling the potential risk of fire. A brand was required with enthusiasm, to engage and create conversations on people's experiences within the construction industry, really highlighting the demand for these new products and to showcase the innovation that Armorgard have in R&D and bringing the best site safety products to the construction industry. We were tasked with developing a visual language to the show that was born from the core brand of Armorgard but gave the event its own look and feel and that expressed a visual language of the construction industry. From giant display screens to advertising and invitations the visuals flowed across a range of applications expressing the energy of the brand. Brutal graphics with hard edges and bold sharp colours blended with the core brand elements of Armorgard brought a sense of strength and dominance to Armorgard. Utilising the display screens of the event space allowed us to bring the visual language to life.