RooR Experience the Highest - Packaging Design by Morillas

Although cannabis is increasingly normalized and rebranded as a lifestyle product, its basement dwelling connotations are still present in our society. RooR brings a new meaning to cannabis. Far from traditional roles, we elevate the cannabis experience to a lifestyle choice associated with creativity, self-expression and freedom. The brand will make a new consumer profile visible, to dignify and destigmatize the cannabis universe. RooR creates high quality paper to complement the perfect ritual with a carefully designed experience. RooR is the rolling paper of choice for “cannasseurs”. Those who are demanding, exquisite and bold. The choice of those who know the quality our experiences deserve. Cannasseurs have an extremely developed sense of taste, being able to identify any variety of weed as well as the materials which the rolling paper is composed of. For a cannasseur, cannabis represents a way of being; a philosophy that inspires and allows her/his personality and creative soul to be expressed. The project reflects this way of being through a bold and powerful graphic language inspired on the ’60s psychedelia and the '90s acid graphics. The sense of freedom and a wilful naivety in our approach to graphics is what made the universe of RooR so pure, fresh and enduringly striking.