If we were to suggest that you could encapsulate years and years of memories, anecdotes and experience around brands, art and design, could you picture it? "Aquí lo dejo" is the result of Lluís Morillas' 33 years at the head of Morillas, a pioneering design & strategy company. It is a reflection on the world of brands, design, business, and life itself. A book that unravels through 12 conversations with designers, entrepreneurs, architects, friends, and family that delves into what generational change means and explains the story of how a small design studio in Barcelona became a global brand consultancy. Between the lines, we come to understand what it means to retire when you feel have done your job. This book is a must-read for everyone interested in branding and design, anyone who wishes to explore the history of iconic agencies and looks forward to the next chapter of brands...and companies. A book that takes a sneak peek into Morillas’ portfolio over the years and reveals the evolution through the generations. Throughout these pages, we discover first-hand accounts of moments at Morillas, accompanied by Pol Montserrat’s illustrations and handwritten notes This carefully curated style carves a path for the story and makes it more human, casual, and brings it closer to the reader, while at the same time highlighting the designs. A story of perseverance, creativity, untold anecdotes, and design, the fruit of working with the most prominent brands around. A story of family, and of self-improvement, by design. Interviewees: Daniel Giralt Miracle, Juli Capella, Eduardo Becares, Gloria Montasell, Josep Maria Mir, Miquel Alzueta, Jordi Torres, David Ruiz, Marta Morillas, Miquel Àngel Julià Hierro, Luis Morón, Marc Morillas Planas.