B3TTER Breaking the Healthy Snacks Category

Nowadays, we live in a context where people look for alternatives that helps them to live a healthier and more conscious life. Here’s where B3TTER come to action, a food brand that was born as a healthy alternative to conventional snacks. They have just launched their first line of bars and a cocoa cream 100% natural and sugar-free, ensuring its original taste. Our challenge was to shape a new brand and packaging identity that would convey its authentic flavour and its contemporary personality. Moreover, this new brand must connect with young adults in a close and bold way. Hence, our design team worked with the brand to shape an outstanding identity. For the logotype, we used condensed typography that allows us to build a strong wordmark for a small package. Its enlarged proportions, the accentuated curviness of the letterforms, or the exaggerated ink traps of some of the characters, works towards the creation of a disruptive approach, and a proprietary and prominent identity. The package design needed to convey a sensation of crunchiness and naturality, we achieved this feat by generating a burst of ingredients emerging from B3TTERS logotype, enhancing the irreverent character of the brand and the packaging appeal. This proposal accentuates the flavour of the product by using a range of powerful and bright colours that also divide the product range. In addition to the colour segmentation, we created custom lettering for each product, giving a proprietary and direct style to help consumers identify every product range. This combination of elements lands in a relevant and disruptive brand that reflect its fresh essence and reach its audience. A visual proposal that won’t leave anyone indifferent.