From Trees Reconnecting with Tea by Kingdom & Sparrow

Moment of Change From Trees has a strong mission, to promote everyday rituals that reconnect us with nature and the awesome power of trees, enhancing your wellbeing, and the wellbeing of the planet. Working with Founder Lou, we embarked on building a unique, ethical tea brand that uses bark, leaves and flowers from trees. We challenged the codes of the category and encouraged people to experience tea differently. We Delivered A strong and clear brand name that captures the essence of the brand. We also created a purposefully gender neutral brand identity and distinctive illustrative assets that hark back to the ancient legacy of trees. Handrawn circles communicate the brand purpose, but also highlights circular living and the ecologically inspired blends. To help with product navigation, we developed a bold messaging hierarchy and colour range. The charcoal-drawn trees bring taste appeal to the navigation whilst also evoking the textures of the forest. Overall we’ve created a unique tea brand for explorers and nature lovers, which clearly defines the From Trees experience for consumers. Positive Change From Trees has just launched into independent retailers across the UK and is partnering with Klean Canteen and Sam Marks Ceramics to make the drinking experience as enjoyable as possible. “When we approached K&S the idea was just a seed, full of potential. It germinated together and survived the challenges of early interrogation, navigating through to creating a brand that we feel very proud of. Our brief combined inspiration from multiple elements; nature, health, wellness, outdoor sports, science and cultural traditions. Bringing this all together to create a brand which could work beyond our initial products and have scope for the future was a hard task but K&S have delivered. They have helped us put down strong roots from which to grow… and now we are ready to nurture our new brand and allow it to flourish. Thank you very much K&S.” Lou Astbury, Founder of From Trees [vimeoVideo id="747307979"]