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KIND (Conceptual Branding AS)
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Squeeze Massage Photography

Votes 39
Conceptual Imagery: Squeeze your worries away. Enter a realm of serenity and relaxation at Squeeze Massage, where the rhythm of life slows down, and the world outside fades away. Our massage haven beckons, offering a sanctuary for your mind, body, and spirit. Unwind in the hands of skilled therapists, as tension melts away, leaving you rejuvenated and ready to face the world anew. Before and After: Squeeze’s conceptual imagery brilliantly captures the transformative power of their massages. The concept revolves around showcasing models before and after treatment. Through accepted exaggeration, the visuals portray individuals in a state of stiffness and unhappiness before the treatment, transforming into joyful, relaxed beings after experiencing Squeeze’s massage therapy. Accepted Exaggeration: The use of accepted exaggeration allows Squeeze to convey a heightened sense of contrast, emphasizing the immediate impact of their treatments. The visuals skillfully employ a touch of exaggeration to accentuate the relief and relaxation achieved through Squeeze’s massages. Humor and Approachability: Humor and approachability play a crucial role in the conceptual imagery. By depicting individuals in exaggerated states of discomfort before the massage, Squeeze adds a touch of lightheartedness to the narrative. This intentional playfulness ensures that the visuals are relatable, engaging, and approachable. Convenient Stress Relief: The accompanying text, such as “Squeeze your worries away,” complements the visuals by highlighting the convenience of Squeeze’s massages precisely when the pressure is at its peak. The concept strategically focuses on positioning Squeeze as the go-to solution for immediate stress relief, reinforcing the brand’s commitment to providing comfort in moments of tension. Narrative Alignment: The conceptual imagery aligns seamlessly with Squeeze’s overall narrative, emphasizing the brand’s core message—effective and convenient massage therapy. The visuals not only tell a story of physical transformation but also communicate the emotional relief and joy that come with Squeeze’s treatments. In summary, Squeeze’s conceptual imagery is a testament to the brand’s creative approach in visually narrating the transformative journey from tension to relaxation, using humor, accepted exaggeration, and a focus on convenient stress relief.
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Credit

Status:Agency
Location:Bergen, Norway
Project Status:published
Project Type:Photography
Project Industry:Health Care
Project Market Region:Europe
Project Deliverables:Advertising Photography, Photography
Keywords:WBDS, Agency, Design, Awards, 2023/24
Additional Credits:
Chief Creative DirectorTom Emil Olsen
Design DirectorKnut Harald Longva
Senior DesignerEmil Olsen
Graphic DesignerMichal Leonchuck
Director of PhotographyChristoffer Meyer
Key Account ManagerBeate Myren Romslo
Strategic Brand DirectorThomas Danielsen
Strategic Brand ConsultantBrede Lie Reime
PhotographerDag Sandven