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KIND (Conceptual Branding AS)
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Ode Cod Packaging – An Ode to Elegance and Excellence

Votes 72
Crafting Elegance from Sustainability: Ode, the producer of sustainably farmed cod, introduces a packaging line that transcends traditional norms. Crafted from sustainable recycled cardboard, the packaging embodies the essence of environmental responsibility. Each box features embossed and debossed details, adding a tactile and visually appealing dimension. From Shelf to Showcase: In a departure from conventional fish packaging, Ode’s cod packages grace the chilled display with elegance. Hanging in the refrigerated section, they transform into a beautiful showcase, capturing the consumer’s attention and inviting exploration. An Ode to Excellence: Ode’s packaging is more than a functional wrapper; it’s an ode to excellence. The choice of sustainable materials aligns with Ode’s commitment to environmental stewardship, creating a harmonious connection between product and packaging. Unveiling the Ode: Upon opening the package, consumers are greeted with more than just fish. A carefully crafted ode unfolds, celebrating the product and its unique qualities. It’s not just a transaction; it’s an experience, an immersion into the world of Ode’s exceptional cod. Consumer Engagement: Ode’s cod packaging is a testament to the brand’s dedication to elegance and sustainability. The consumer is no longer a passive observer but an active participant in the ode to excellence and environmental consciousness. Results: The Ode Cod Packaging has redefined how consumers perceive fish packaging. It’s not merely a means of preservation but a symbol of elegance, sustainability, and a commitment to excellence. The hanging display invites consumers to engage, making the entire process of selecting and opening a package a memorable experience. Ode’s cod packaging is more than a wrapper; it’s a statement—a harmonious blend of sustainability, elegance, and a celebration of excellence. An ode that resonates with consumers, making every interaction with Ode’s cod a delightful experience. An ode to excellence.
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Credit

Status:Agency
Location:Bergen, Norway
Project Status:published
Project Type:Packaging
Project Industry:Food/Beverage
Project Market Region:Europe
Project Deliverables:Packaging Design
Keywords:WBDS, Agency, Design, Awards, 2023/24