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Vintage Prestige Cuvée Rosé

Votes 290
Originating in Italy, like this stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this stock makes a perfect foundation to create a prestige design. ‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment. ‘Reticello’, a vintage prestige Cuvée Rosé was designed for a pearlescent lustrous paper with an inherent diagonal embossed grid with its devised brand name reflecting its heritage. It refers to the actual name of the stock Intreccio – which means interlacing or interweaving - produced by the world renowned Italian papermill, Manter Fedrigoni. With a contemporary yet intricate pattern that is embossed in a deep rose foil, its lustrous surface is combined with subtle printed shading and embellished with certain panel sections blind debossed to emphasize the emboss – multi levelled and tactile. The neck of the bottle is dressed with a vertical neck label extending from below the hood. This cuvée rosé is presented in a cylinder printed on the same stock, with a full display of its 'punto tagliato' pattern in foil. Limited run of 2500. Labels printed and applied to bottles to show the stock of its on-shelf presence and print advantages. Application of the printed label to selected glass bottle with neck treatment along with its own pearlescent cylinder.
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Credit

Status:Creative
Location:Not specified, Australia
Project Status:published
Project Type:Packaging
Project Industry:Not specified
Project Market Region:Oceania
Project Deliverables:Brand Creation, Brand Naming, Branding, Graphic Design, Packaging Design, Photography, Tone of Voice
Keywords:WBDS, Agency, Design, Awards, 2020/21