Brand Creation and Delight in a Digital World for Walmart-Owned E-tailer Jet.com

Elmwood - Jet.com Uniquely J " With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jet.com had to think outside the box... Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jet.com’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight. With Jet.com’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing."