CF Napa’s Nature-Focused Approach to Scout Wild

Scout & Cellar came to CF Napa to upgrade the packaging design for their new brand, Scout Wild. The brand was Scout & Cellar’s first retail-distributed brand and was slated to debut nationally exclusively at Target. The Scout Wild portfolio was to include Red Wine, Rosé, and Sauvignon Blanc. It was extremely important that the packaging clearly convey its focus on sustainability, captivate the core Target consumer, and the brand’s Clean-Crafted Commitment® - a proprietary standard for creating and delivering the highest-quality, most delicious wine possible, in accordance with the brand’s non-negotiable benchmarks for sustainable production and pesticide use. The brand name, “Scout Wild”, was embossed to be prominent on the front label for easy recognition in the aisles of Target stores. CF Napa sought out illustrations of native California flowers and pollinators and fashioned them together to create a unique nature scene for each wine. The artwork and the absence of capsules emphasized the brand’s naturopathic approach to wine. Soft pastel colors were utilized to complement the wines, the illustrations, and further assist in SKU differentiation. The Clean-Crafted Commitment® seal is also being showcased as proof that consumers are purchasing a wine that is farmed without toxic pesticides, no artificial processing aids or added sugar, and that the wine is low in sulfites. The back label design mirrors the front label’s clean look with a half-colored background featuring a straightforward QR which leads customers directly to the brand’s website.