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Backbone Branding
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Good Start' Sock Branding and Packaging

Votes 66
Waking up in the morning can be quite a challenge for many of us. We often find ourselves lacking that boost of motivation to start our day. This very observation ignited our creative spark, leading us to conceptualize a sock brand for our client. Socks, you see, are one of those everyday essentials we slip into as we greet the new day. Introducing the 'Good Start' brand, a concept that harnesses the power of its packaging to deliver an uplifting message to those unwrapping their socks in the morning. And what better way to fuel motivation than by drawing inspiration from some of history's greatest minds? The notion is to infuse a touch of encouragement into people's mornings, making them feel ready to take on the day ahead. Through a simple pair of socks and a thoughtful message, we aspire to make the morning routine a bit brighter and a lot more inspiring. We gathered motivational quotes from famous personalities such as Walt Disney, Pablo Picasso, and Thomas Edison and placed them on the packaging. Each quote is accompanied by an illustration of the quoted person's head or mouth, which matches the opening of the socks. The quotes can be detached from the label and used as stickers on different surfaces. So, people can take the person’s thoughts away with them for constant inspiration. We collected motivational quotes from well-known figures like Walt Disney, Pablo Picasso, and Thomas Edison. These insightful words are now proudly displayed on our packaging. Each quote is accompanied by a charming illustration of the person who said it, their head or mouth neatly aligning with the opening of the socks. But that's not all – we've designed these quotes to be detachable from the packaging, transforming them into versatile stickers that can be placed on various surfaces. This way, these nuggets of wisdom can stay with you, offering a continuous source of encouragement wherever you choose to stick them. It's a creative way to carry the thoughts of these remarkable individuals with you, letting their wisdom infuse your day with positive vibes. Inside the pack, you'll discover a total of seven pairs of socks – that's one for each day of the week. With each pair, there's a well-known figure along with their uplifting quote. So, every morning when you reach for a fresh pair of socks, you'll be greeted by an inspiring message that's tailor-made for the day ahead. It's like a little boost of positivity right from the moment you start your day. These messages from famous personalities are here to motivate you, encouraging you to embark on your day with a determined and optimistic mindset. It's our way of helping you start each day on the right foot.
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Credit

Status:Creative
Location:Yerevan, Armenia
Project Status:published
Project Type:Packaging
Project Industry:Fashion
Project Market Region:Global
Project Deliverables:Packaging Design
Keywords:WBDS, Agency, Design, Awards, 2023/24
Additional Credits:
Brand StrategistLusie Grigoryan
Brand Strategist AssistantNelly Stepanyan
Creative DirectionStepan Azaryan
Art Director & IllustratorMarieta Arzumanyan
AnimationSahak Zarbabyan